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Radio Media Tours: Drinking & Driving

Organization:	TEAM Coalition & NFL
Title:	Fans don’t let fans drive drunk
Description:	This radio media tour featured a new public outreach campaign in which all 32 NFL teams, 31 stadiums, six concessionaires, multiple beer distributors, the nation’s largest brewers, law enforcement agencies and traffic-safety experts worked together to promote responsible drinking and positive fan behavior for the NFL season. For the first time ever, fans saw a singular message - the words, “Fans Don’t Let Fans Drive Drunk” - on all the beer cups across the league as a reminder to always have a designated driver. The new collaborative fan behavior program also features anonymous text messaging and phone hotlines to empower fans to report disruptive behavior. NFL Chief of Security spoke with radio outlets around the country during this radio media tour, including top national networks and satellite radio SiriusXM. In this interview, he discusses the new fan behavior initiative with Washington, DC’s #1 station, WTOP-FM.
	Play	Outreach Service	Audio Type	Length	File Size
		Radio Media Tour	MP3	2:10	3827 kb
Keywords:	designated drivers, fan responsibility, code of conduct, fan safety, designated driver radio tour, drinking and driving, drunk driving, rmt, radio media tour

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