Award Winning PSA
Lyons PR wins award for Best Radio PSA campaign. Each year, the PRSA's Bronze Anvil Awards recognize best-of-breed PR tactics — the individual items or components that make a public relations program or campaign successful.Listen to the award winning radio PSA campaign
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For more information on our radio PSA, RMT, RNR and other radio media relations services contact us today.(301) 942-1306
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Radio Media Tours: Drinking & Driving
| Organization: | TEAM Coalition & NFL | ||||
| Title: | Fans don’t let fans drive drunk | ||||
| Description: | This radio media tour featured a new public outreach campaign in which all 32 NFL teams, 31 stadiums, six concessionaires, multiple beer distributors, the nation’s largest brewers, law enforcement agencies and traffic-safety experts worked together to promote responsible drinking and positive fan behavior for the NFL season. For the first time ever, fans saw a singular message - the words, “Fans Don’t Let Fans Drive Drunk” - on all the beer cups across the league as a reminder to always have a designated driver. The new collaborative fan behavior program also features anonymous text messaging and phone hotlines to empower fans to report disruptive behavior. NFL Chief of Security spoke with radio outlets around the country during this radio media tour, including top national networks and satellite radio SiriusXM. In this interview, he discusses the new fan behavior initiative with Washington, DC’s #1 station, WTOP-FM. | ||||
| Play | Outreach Service | Audio Type | Length | File Size | |
| Radio Media Tour | MP3 | 2:10 | 3827 kb | ||
| Keywords: | designated drivers, fan responsibility, code of conduct, fan safety, designated driver radio tour, drinking and driving, drunk driving, rmt, radio media tour | ||||
To learn more about our public services announcement, radio media tour, radio new release and audio production services contact us today at (301) 942-1306 or via email at info@lyonspr.com.