Nielsen DMA Rankings – 2017 Television Season

Below is a complete list of Designated Market Areas (DMAs) and their rankings for the 2016-2017 television season. Markets are ranked by population. Advertising campaigns benefit from analysis of TV households by region. Targeting can be achieved for TV Markets using tools like these Top DMAs and US DMA Lists.

Local Television Market Universe Estimates

wdt_IDRankDesignated Market Area (DMA)TV Homes% of US
1 1 New York 7,348,620 6.407
2 2 Los Angeles 5,476,830 4.775
3 3 Chicago 3,463,060 3.019
4 4 Philadelphia 2,942,800 2.566
5 5 Dallas-Ft. Worth 2,713,380 2.366
6 6 San Francisco-Oak-San Jose 2,488,090 2.169
7 7 Washington, DC (Hagrstwn) 2,476,680 2.159
8 8 Houston 2,450,800 2.137
9 9 Boston (Manchester) 2,424,240 2.114
10 10 Atlanta 2,412,730 2.104
wdt_IDRankDesignated Market Area (DMA)TV Homes% of US


Estimates as of January 1, 2017 and used throughout the 2016-2017 television season
(Estimates are effective September 24, 2016)
Copyright © 2016 The Nielsen Company – Designated Market Areas
All Rights Reserved

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