Dan founded Lyons PR in 2005 and has guided the day-to-day operations of the company as it has grown into the country’s most influential broadcast media relations firm.

With nearly two decades of public relations and broadcast PR experience, Dan brings his knowledge and expertise to each and every project to ensure success. Under his direction, Lyons PR has created, produced and distributed hundreds of broadcast outreach campaigns for an extremely diverse list of client including leading trade associations, influential non-profit organizations, Fortune 500 companies and federal agencies.

The recipient of the highly coveted Bronze Anvil award from the Public Relations Society of America for Best Radio PSA Campaign, Dan has become a recognized leader in the broadcast media relations industry. He pens the popular “Radio PR Guy” blog and is a frequent contributor to PR industry publications including PR Daily.

Dan got his start in the public relations industry working in the communications department of the Washington Capitals. From there he moved into the role of Director of Public Relations for Major League Roller Hockey, helping the fledgling league gain widespread national exposure in just its first year of existence.

Mercedes Marx, Director

As the Client Services Director at Lyons PR, Mercedes manages a team of talented publicists and oversees the development of campaigns from start to finish. At the helm of each Lyons PR radio media tour, Mercedes works closely with clients to develop topics and message points, then oversees all interviews. As the liaison between the publicists and Lyons PR clients, she is responsible for the successful completion of every Lyons PR radio media tour. Prior to her management role, Mercedes served as the lead publicist for Lyons PR, successfully booking guests on notable networks and radio shows including Voice of America, National Public Radio, CBS Radio, CNN Radio, Steve Harvey Show, Thom Hartmann Show, Ed Schultz, Tom Joyner Show, Russ Parr Show, WCBS, WABC, WTOP, and WGN.

A native Spanish speaker, Mercedes heads up Lyons PR’s Spanish-language outreach campaigns and ensures that the needs of Spanish-language radio stations and clients are met.

Prior to working at Lyons PR, Mercedes worked in the publishing industry in New York City as a literary agent and permissions manager. She sold work to Bloomsbury and the New Yorker, coordinated re-print efforts to various academic textbooks and assisted in several foreign book deals.

Sherry Perez, Lyons PR Senior Account Executive

A veteran of both the public relations and media industry, Sherry fills several roles at Lyons PR including senior publicist and satellite media tour manager. Additionally, she heads up all efforts for the annual Be Tire Smart campaign for the Rubber Manufacturers Association.

With solid contacts across the broadcast industry around the country, Sherry continually books guests on the top TV and radio programs including Fox & Friends, the Today Show, CBS Morning Show, the Golf Channel and CNN.

Originally from California, Sherry began her career as a sports reporter at newspapers across California including The Sacramento Bee and The Bakersfield Californian. In 2004, she made the jump to public relations as a senior account executive at Brener Zwikel and Associates sports public relations/marketing division in Los Angeles. There, she led several accounts including the Auto Club Speedway, Champ Car World Series, Santa Anita, U.S. Equestrian Federation and the Professional Bowlers Association.

Nicole Murphy, Lyons PR Account Executive

Nicole Murphy plays a pivotal role in the planning and execution of radio media tours and radio PSAs for Lyons PR. Prior to Lyons PR, Murphy served as media coordinator for the Center for American Progress in Washington, D.C., where she coordinated radio and print outreach efforts for a multitude of high-profile political figures including John Podesta, Elizabeth Edwards, Bishop Gene Robinson, and Lawrence Kor.

Nicole has worked on a variety of broadcast campaigns and radio media tours at Lyons PR including Microsoft’s “Data Privacy Day,” Ovation TV’s So You Think You Can Dance rebroadcast with Nigel Lythgoe, and the grand opening of the Capitol Visitor Center’s new Civil War Memorial exhibit. She has secured radio placements spokespeople on broadcast outlets and shows including NPR, CBS Radio, ABC News Radio, Fox News Radio, CNN Radio, the Tom Joyner Morning show, the Stephanie Miller Show, and Radio America.

Salone Johnson, Lyons PR Account Coordinator

After serving as broadcast media relations intern for two consecutive summers, Salone Johnson joined Lyons PR full time in May 2010. While earning a degree in Public Communication at American University, Salone took advantage of numerous internships opportunities gaining valuable experience at public relations firm GMMB and in the press department on Capitol Hill for a United States Senator. As a former AmeriCorps VISTA volunteer, she has a passion for service, which lends well to her active role in her work with public service campaigns. At Lyons PR, she coordinates PSA production, distribution, and monitoring for several non-profit and trade association clients.

Michael London, Multimedia Producer

A veteran multimedia producer with over 25 years of on-air experience, Michael began his career in Los Angeles after hitting the "big time" with an on-air spot at K-HITS FM where he worked alongside radio legends Real Don Steele, Charlie Tuna & Wolfman Jack. On-camera work followed, along with decades of experience as an in-demand voiceover talent. In total, Michael has emceed over 5,000 live shows, conventions, events, and broadcasts and has voiced over 2,500 PSAs and radio and television commercials throughout his prolific career.

Just as comfortable behind the scenes as a veteran producer of both audio and video, Michael possesses the unique skill of putting subjects at ease while soliciting the best possible content. Knowledgeable on all of the latest production technology and techniques, he has worked with a wide range of clients including Canon, PBS, Disney and 3M.

Michael can often be found on-location around the country for Lyons PR performing a variety of multimedia tasks including producing video, directing public service announcement shoots and recording live audio onsite from client meetings and conferences.

Phil Stephenson, Publicist

Phil brings a wealth of public relations and on-air experience to the growing client-base at Lyons PR.  Originally from Bermuda, Phil began his radio broadcasting career as an on-air personality at the Bermuda Broadcasting Co. Ltd.. He later moved into the news department for both radio and TV, and eventually became station manager at DeFontes Broadcasting.

After a brief stint in Canada working in the travel industry, Phil returned to the airwaves as a radio news reporter at WFMD-AM in Frederick, MD. He then made the transition into public relations as both publicist and producer for a Washington, DC broadcast media relations firm. Phil joined Lyons PR in 2007 where he continues to interact with TV and radio outlets around the country on a daily basis in his role of publicist.