Radio Media Relations: Radio Media Tours

We know that your spokesperson's time is valuable, and a Radio Media Tour (RMT) is a time-efficient and cost-effective means for your spokesperson to reach millions of listeners. Each Lyons PR Radio Media Tour consists of a series of five-to-eight minute telephone interviews and can be conducted just about anywhere, as long as a quiet room is available. Our experienced staff will also be on the line throughout the Radio Media Tour to offer interview tips and to keep everything running smoothly.

Your Radio Media Tour can target on specific geographic regions, select radio formats, or a large national audience. Using this service, it is possible to reach millions of listeners in hundreds of markets across the country in just a few hours.

Like all PR tactics, success lies in our media contacts — in a nutshell, "it's all who you know." Our publicists are on a first-name basis with hundreds of radio producers and hosts across the country, and have the ability to get your interview on the air. Contact us to discuss your potential Radio Media Tour.

• Drafting a media advisory and suggested interview questions
• Targeting appropriate stations and networks
• Personal and persuasive pitching
• All teleconferencing costs
• Moderating all interviews
• CD recordings of all interviews
• 100% follow-up with participating outlets
• Final broadcast usage report

How are interviews used?

Interviews are either live or taped. In many instances, outlets will pull soundbites from taped interviews and run them in newscasts throughout the day.

To learn more about our radio media tour and other radio outreach services contact us today at (301) 942-1306 or via email at info@lyonspr.com.