Integrated Social Media

Connecting Socially

At Lyons PR, we recognize the quick pace of today’s news cycle, and the importance of capitalizing on a story while it’s relevant and timely. To maximize your story’s life-span and spread the message to an even wider audience, Lyons PR will implement an integrated social media campaign to complement your radio outreach.

Infusing new media with traditional media, we will optimize your campaign by using highly-trafficked social networking sites such as Twitter, Facebook and LinkedIn. Our social media efforts range from:

• Tweeting real-time about upcoming live interviews during a radio media tour allowing listeners nationwide to tune-in.
  
  
• Creating succinct and impactful messages to post as updates to Facebook and LinkedIn to promote campaign messages.
  
  
• Providing users and “friends” within your organization’s and Lyons PR’s social network instant-access to audio highlights from interviews and Public Service Announcements.
  
  
• Implementing overall social media program to coincide with your radio outreach that includes the creation and branding of your campaign across the social media landscape.

By taking an integrated approach to sharing your news and messages through these additional channels, your organization can maximize its efforts and ensure that you’re reaching an even wider audience—whether online or offline.