Posts by LyonsPR

2017 Nielsen DMA Rankings – Full List

Nielsen DMA Rankings – 2017 Television Season Below is a complete list of Designated Market Areas (DMAs) and their Nielsen rankings for the 2016-2017 television season. Markets are ranked by population. Advertising campaigns benefit from analysis of TV households by region. Targeting can be achieved for TV Markets using tools like these Top DMAs and…

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Lyons PR expands to West Coast

Lyons PR has expanded to the West Coast with the opening of a San Francisco office. Headquartered in the Washington, D.C. area, Lyons PR has been serving clients across the country for more than a decade. The new San Francisco location allows the firm to provide more hands-on and in-person service to clients in the…

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The High Cost of Child Care Satellite Media Tour

Executive Director of Child Care Aware of America Lynette Fraga appears in a Satellite Media Tour to talk about the high cost of childcare for today’s working parents. Her organization is an advocacy group based in the DC area helping to ensure access to quality childcare for all families. Lyons PR provides broadcast media relations services…

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Radio Media Tour Interviewing Tips

Home  > Broadcast PR Services  >   Radio  >  Radio Media Tours Radio Media Tour Interviewing Tips Radio Media Tour interviews usually last between five and ten minutes and are either live, live-to-tape, or taped. Here are some things to keep in mind when conducting an interview: Be comfortable.  Recognize that you’re the expert in the…

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How are Radio Media Tour Interviews used?

How are Radio Media Tour Interviews used? After your radio media tour many of our clients ask us how the interviews will be used. RMT interviews can be used in multiple ways, depending on how they are recorded. Typically, interviews are either conducted live, live-to-tape or taped. Here are the differences between the three: LIVE:…

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How to Prepare for your Radio Media Tour

Home  >  Broadcast PR Services >  Radio Media Tours How to Prepare for your Radio Media Tour Here are some tips from expert radio media relations firm Lyons PR on how to prepare for a successful radio media tour (RMT): Before your interview  Familiarize yourself with your line-up: Take a look at the line-up of scheduled radio interviews…

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How to Pitch Radio Interviews for Your Radio Media Tour

Home  >  Broadcast PR Services >  Radio Media Tours Pitching Radio Interviews for Your Radio Media Tour Here are some basic tips on how to pitch radio interviews: Building a pitch list: When booking radio interviews for your radio media tour (RMT), it’s essential to have a good list that identifies your client’s target audience and has up-to-date…

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Choosing a Satellite Media Tour Company

A satellite media tour is a series of back-to-back TV, radio and online interviews conducted with affiliates, stations, and networks across the country during the course of several hours. Conducted from either a studio or field location, a satellite media tour, or SMT, is one of the most effective tools an organization or brand can…

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