“Being able to build and maintain good relationships. It’s all about relationship building.”
What motivates you?
“If in the end I’ve made some type of impact-whether it be small or big. As long as I was able to get one person to change his or her behavior about something I was promoting.”
What social media outlet helps a PR campaign the most: Facebook, Twitter, a blog, other? And why?
“I think Twitter is an awesome tool to connect with journalists. Today, journalists get a lot of their news from Twitter so it’s important to join them in the conversation.”
What’s the first thing you do when you learn about a new campaign?
“Research, Research, Research. I need to know about the target audience, the market, and the product/issue very well before launching a campaign.”