2017 Nielsen DMA Rankings – Full List

January 18, 2017 | LyonsPR

Nielsen DMA Rankings – 2017 Television Season

Below is a complete list of Designated Market Areas (DMAs) and their Nielsen rankings for the 2016-2017 television season. Markets are ranked by population. Advertising campaigns benefit from analysis of TV households by region. Targeting can be achieved for TV Markets using tools like these Top DMAs and US DMA Lists.

Local Television Market Universe Estimates

Rank Designated Market Area (DMA) TV Homes % of US
1 New York 7,348,620 6.407
2 Los Angeles 5,476,830 4.775
3 Chicago 3,463,060 3.019
4 Philadelphia 2,942,800 2.566
5 Dallas-Ft. Worth 2,713,380 2.366
6 San Francisco-Oak-San Jose 2,488,090 2.169
7 Washington, DC (Hagrstwn) 2,476,680 2.159
8 Houston 2,450,800 2.137
9 Boston (Manchester) 2,424,240 2.114
10 Atlanta 2,412,730 2.104
11 Tampa-St. Pete (Sarasota) 1,908,590 1.664
12 Phoenix (Prescott) 1,890,100 1.648
13 Detroit 1,853,030 1.616
14 Seattle-Tacoma 1,808,530 1.577
15 Minneapolis-St. Paul 1,742,530 1.519
16 Miami-Ft. Lauderdale 1,696,330 1.479
17 Denver 1,630,380 1.422
18 Orlando-Daytona Bch-Melbrn 1,519,570 1.325
19 Cleveland-Akron (Canton) 1,498,960 1.307
20 Sacramnto-Stkton-Modesto 1,379,770 1.203
21 St. Louis 1,215,570 1.06
22 Charlotte 1,189,950 1.038
23 Pittsburgh 1,160,220 1.012
24 Raleigh-Durham (Fayetvlle) 1,153,580 1.006
25 Portland, OR 1,143,670 0.997
26 Baltimore 1,119,480 0.976
27 Indianapolis 1,086,310 0.947
28 San Diego 1,065,700 0.929
29 Nashville 1,011,570 0.882
30 Hartford & New Haven 963,950 0.84
31 San Antonio 938,660 0.818
32 Columbus, OH 920,740 0.803
33 Kansas City 919,020 0.801
34 Salt Lake City 916,960 0.799
35 Milwaukee 895,700 0.781
36 Cincinnati 863,800 0.753
37 Greenvll-Spart-Ashevll-And 845,990 0.738
38 West Palm Beach-Ft. Pierce 824,920 0.719
39 Austin 771,210 0.672
40 Las Vegas 757,840 0.661
41 Oklahoma City 722,140 0.63
42 Norfolk-Portsmth-Newpt Nws 717,170 0.625
43 Harrisburg-Lncstr-Leb-York 715,110 0.624
44 Grand Rapids-Kalmzoo-B.Crk 709,670 0.619
45 Birmingham (Ann and Tusc) 696,380 0.607
46 Greensboro-H.Point-W.Salem 690,050 0.602
47 Jacksonville 688,500 0.6
48 Albuquerque-Santa Fe 677,590 0.591
49 Louisville 662,170 0.577
50 New Orleans 641,620 0.559
51 Memphis 633,930 0.553
52 Providence-New Bedford 616,280 0.537
53 Buffalo 596,710 0.52
54 Fresno-Visalia 573,180 0.5
55 Richmond-Petersburg 564,510 0.492
56 Wilkes Barre-Scranton-Hztn 554,660 0.484
57 Little Rock-Pine Bluff 547,950 0.478
58 Tulsa 531,230 0.463
59 Albany-Schenectady-Troy 529,120 0.461
60 Mobile-Pensacola (Ft Walt) 528,320 0.461
61 Ft. Myers-Naples 518,730 0.452
62 Knoxville 514,610 0.449
63 Lexington 479,420 0.418
64 Dayton 466,040 0.406
65 Honolulu 442,820 0.386
66 Wichita-Hutchinson Plus 439,760 0.383
67 Roanoke-Lynchburg 439,620 0.383
68 Green Bay-Appleton 438,070 0.382
69 Des Moines-Ames 433,950 0.378
70 Charleston-Huntington 431,150 0.376
71 Tucson (Sierra Vista) 425,860 0.371
72 Flint-Saginaw-Bay City 423,010 0.369
73 Spokane 422,550 0.368
74 Omaha 416,210 0.363
75 Springfield, MO 409,020 0.357
76 Rochester, NY 404,170 0.352
77 Columbia, SC 400,790 0.349
78 Toledo 400,170 0.349
79 Huntsville-Decatur (Flor) 385,470 0.336
80 Madison 384,830 0.336
81 Portland-Auburn 383,700 0.335
82 Shreveport 371,760 0.324
83 Paducah-Cape Girard-Harsbg 369,390 0.322
84 Harlingen-Wslco-Brnsvl-McA 368,960 0.322
85 Syracuse 368,950 0.322
86 Champaign&Sprngfld-Decatur 364,050 0.317
87 Waco-Temple-Bryan 357,720 0.312
88 Colorado Springs-Pueblo 354,190 0.309
89 Chattanooga 351,220 0.306
90 Cedar Rapids-Wtrlo-IWC&Dub 343,000 0.299
91 Savannah 340,050 0.296
92 El Paso (Las Cruces) 333,270 0.291
93 Baton Rouge 330,910 0.289
94 Charleston, SC 327,040 0.285
95 Jackson, MS 321,830 0.281
96 South Bend-Elkhart 313,210 0.273
97 Burlington-Plattsburgh 307,470 0.268
98 Tri-Cities, TN-VA 306,770 0.267
99 Ft. Smith-Fay-Sprngdl-Rgrs 304,670 0.266
100 Greenville-N.Bern-Washngtn 301,990 0.263
101 Davenport-R.Island-Moline 294,680 0.257
102 Myrtle Beach-Florence 291,680 0.254
103 Evansville 279,860 0.244
104 Johnstown-Altoona-St Colge 277,210 0.242
105 Lincoln & Hastings-Krny 276,800 0.241
106 Boise 270,200 0.236
107 Tallahassee-Thomasville 268,390 0.234
108 Tyler-Longview(Lfkn&Ncgd) 265,690 0.232
109 Sioux Falls(Mitchell) 263,000 0.229
110 Ft. Wayne 262,990 0.229
111 Augusta-Aiken 260,840 0.227
112 Reno 260,630 0.227
113 Lansing 250,670 0.219
114 Springfield-Holyoke 249,430 0.217
115 Youngstown 249,230 0.217
116 Fargo-Valley City 249,010 0.217
117 Eugene 239,710 0.209
118 Peoria-Bloomington 235,690 0.206
119 Traverse City-Cadillac 235,400 0.205
120 Lafayette, LA 233,790 0.204
121 Macon 232,910 0.203
122 Yakima-Pasco-Rchlnd-Knnwck 230,950 0.201
123 Montgomery-Selma 230,420 0.201
124 SantaBarbra-SanMar-SanLuOb 226,940 0.198
125 Monterey-Salinas 226,630 0.198
126 Bakersfield 223,250 0.195
127 Columbus, GA (Opelika, AL) 217,660 0.19
128 Corpus Christi 209,760 0.183
129 La Crosse-Eau Claire 206,480 0.18
130 Wilmington 197,700 0.172
131 Amarillo 190,240 0.166
132 Chico-Redding 188,010 0.164
133 Columbus-Tupelo-W Pnt-Hstn 181,860 0.159
134 Wausau-Rhinelander 174,760 0.152
135 Topeka 172,470 0.15
136 Columbia-Jefferson City 171,330 0.149
137 Monroe-El Dorado 170,890 0.149
138 Rockford 170,480 0.149
139 Medford-Klamath Falls 168,710 0.147
140 Minot-Bsmrck-Dcknsn(Wlstn) 167,010 0.146
141 Beaumont-Port Arthur 165,120 0.144
142 Duluth-Superior 164,380 0.143
143 Odessa-Midland 163,450 0.143
144 Salisbury 162,050 0.141
145 Lubbock 160,440 0.14
146 Palm Springs 158,010 0.138
147 Anchorage 154,020 0.134
148 Wichita Falls & Lawton 152,950 0.133
149 Sioux City 150,790 0.131
150 Erie 148,880 0.13
151 Joplin-Pittsburg 144,110 0.126
152 Albany, GA 142,800 0.125
153 Rochestr-Mason City-Austin 141,920 0.124
154 Panama City 141,740 0.124
155 Terre Haute 133,780 0.117
156 Bangor 133,310 0.116
157 Biloxi-Gulfport 130,030 0.113
158 Wheeling-Steubenville 128,720 0.112
159 Bluefield-Beckley-Oak Hill 127,090 0.111
160 Binghamton 127,070 0.111
161 Gainesville 126,400 0.11
162 Sherman-Ada 126,050 0.11
163 Idaho Fals-Pocatllo(Jcksn) 123,170 0.107
164 Missoula 115,020 0.1
165 Abilene-Sweetwater 113,080 0.099
166 Billings 110,630 0.096
167 Yuma-El Centro 109,930 0.096
168 Hattiesburg-Laurel 108,380 0.095
169 Clarksburg-Weston 103,090 0.09
170 Quincy-Hannibal-Keokuk 99,340 0.087
171 Utica 99,190 0.086
172 Rapid City 99,170 0.086
173 Dothan 97,960 0.085
174 Lake Charles 95,740 0.083
175 Elmira (Corning) 90,550 0.079
176 Jackson, TN 89,970 0.078
177 Harrisonburg 89,730 0.078
178 Watertown 88,070 0.077
179 Alexandria, LA 85,560 0.075
180 Marquette 82,740 0.072
181 Bowling Green 80,230 0.07
182 Jonesboro 79,860 0.07
183 Charlottesville 74,990 0.065
184 Laredo 74,330 0.065
185 Butte-Bozeman 70,320 0.061
186 Grand Junction-Montrose 69,820 0.061
187 Lafayette, IN 69,180 0.06
188 Bend, OR 67,430 0.059
189 Lima 66,570 0.058
190 Meridian 65,300 0.057
191 Twin Falls 64,190 0.056
192 Great Falls 63,720 0.056
193 Greenwood-Greenville 62,690 0.055
194 Parkersburg 60,620 0.053
195 Eureka 58,640 0.051
196 San Angelo 56,680 0.049
197 Casper-Riverton 56,260 0.049
198 Cheyenne-Scottsbluff 56,120 0.049
199 Mankato 51,820 0.045
200 Ottumwa-Kirksville 44,690 0.039
201 St. Joseph 44,460 0.039
202 Fairbanks 36,070 0.031
203 Victoria 32,930 0.029
204 Zanesville 32,450 0.028
205 Helena 28,110 0.025
206 Presque Isle 26,880 0.023
207 Juneau 25,680 0.022
208 Alpena 16,010 0.014
209 North Platte 14,370 0.013
210 Glendive 4,370 0.004

Estimates as of January 1, 2017 and used throughout the 2016-2017 television season
(Estimates are effective September 24, 2016)
Copyright © 2016 The Nielsen Company – Designated Market Areas
All Rights Reserved

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