Preparing Your Spokesperson for a Radio Media Tour

A Radio Media Tour helps organizations and brands connect with broadcast audiences around the country to educate and inform. RMTs can be booked to react to breaking news, share information about the latest campaign, or advocate for a cause. Regardless of the topic, a radio media tour has the unique ability to target listeners on…

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Lyons PR Takes Home Two Top Industry Awards

Lyons PR was recognized by Maryland’s Public Relations Society of America with their Best in Maryland and Award of Excellence for two of their respective campaigns. Maryland PRSA’s “Best in Maryland Awards Gala” is PRSA Maryland Chapter’s premier event that recognizes excellence is strategic and influential public relations programs and tactics. For their work in…

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Avoid these three things during your next Satellite Media Tour

What NOT to do during your next Satellite Media Tour Satellite Media Tours (SMTs) put your spokesperson in the spotlight – literally and figuratively.  For four to five hours, your spokesperson will be talking to a wide range of TV, radio and web outlets with very little time in between.  While it can be an…

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Maximize Radio Audiences in the Social Media Era

Radio remains an integral part of many strategic communications plans and campaigns. But in the era of social media, are you taking the necessary steps to integrate radio and social strategies to maximize results? Radio remains, and will continue to be, an effective medium to be utilized as part of communications plans.  According to Nielsen/Arbitron,…

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Lyons PR receives Award of Excellence for Satellite Media Tour

Lyons Broadcast PR was awarded The Award of Excellence from the Public Relations Society of America-National Capital Chapter during the industry organization’s 49th annual Thoth Awards. Held at the National Press Club in Washington, DC, Lyons PR was awarded for its media relations work on behalf of the U.S. Department of Veterans and its 2016…

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What Is A Satellite Media Tour?

Home  >  Broadcast PR Services >  Satellite Media Tours FREQUENT ASKED QUESTIONS REGARDING SATELLITE MEDIA TOURS Whether you’ve worked with Lyons PR or other satellite media tour companies in the past, or are simply looking to gain a basic understanding of broadcast media relations, the experts at Lyons PR are here to answer your most…

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Top Hispanic Nielsen DMAs

Top Hispanic Nielsen DMAs Below is the list of the top Hispanic Nielsen DMAs – also known as Local Television Market Universe Estimates for Hispanic or Latino TV Homes. Estimates as of January 1, 2016 and used throughout the 2015-2016 television season (Effective September 26, 2015) Copyright © 2016 The Nielsen Company All Rights Reserved

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2017 Nielsen DMA Rankings – Full List

Nielsen DMA Rankings – 2017 Television Season Below is a complete list of Designated Market Areas (DMAs) and their Nielsen rankings for the 2016-2017 television season. Markets are ranked by population. Advertising campaigns benefit from analysis of TV households by region. Targeting can be achieved for TV Markets using tools like these Top DMAs and…

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Lyons PR expands to West Coast

Lyons PR has expanded to the West Coast with the opening of a San Francisco office. Headquartered in the Washington, D.C. area, Lyons PR has been serving clients across the country for more than a decade. The new San Francisco location allows the firm to provide more hands-on and in-person service to clients in the…

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