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A Lyons Satellite Media Tour (SMT) connects brands, organizations, and subject matter experts with broadcast outlets around the country.
We offer three different types of Satellite Media Tours (SMTs):
- In-studio Satellite Media Tours
- On-location Satellite Media Tours
- Virtual Satellite Media Tours (via Zoom)
Producing SMTs around the country and around the globe, our expert team always uses its breadth of experience to secure top-tier and targeted interviews to efficiently reach audiences nationwide. We handle all aspects of each Satellite Media Tours campaign, from creation of campaign material and strategic pitching to full production services and broadcast media tracking.
Every Lyons PR Satellite Media Tour (SMT) includes:
- Strategic topic and story development
- Development of pitch material
- Targeted pitching
- Studio, virtual or on-location production coordination
- Technical guidance for virtual SMTs
- Set design and layout
- Full production capabilities
- Interview air-checks
- Final broadcast usage report