Top Hispanic Nielsen DMAs

Top Hispanic Nielsen DMAs

Below is the list of the top Hispanic Nielsen DMAs – also known as Local Television Market Universe Estimates for Hispanic or Latino TV Homes.
Estimates as of January 1, 2016 and used throughout the 2015-2016 television season
(Effective September 26, 2015)
Copyright © 2016 The Nielsen Company
All Rights Reserved

Rank Designated Market Area (DMA) Hispanic TV Homes % of US
1 Los Angeles 1,924,270 13.09
2 New York 1,437,900 9.781
3 Miami-Ft. Lauderdale 770,180 5.239
4 Houston 667,160 4.538
5 Dallas-Ft. Worth 534,760 3.638
6 Chicago 528,900 3.598
7 San Antonio 443,440 3.016
8 San Francisco-Oak-San Jose 426,450 2.901
9 Phoenix (Prescott) 376,070 2.558
10 Harlingen-Wslco-Brnsvl-McA 316,640 2.154
11 Sacramnto-Stkton-Modesto 282,240 1.92
12 San Diego 263,390 1.792
13 Fresno-Visalia 261,390 1.778
14 Orlando-Daytona Bch-Melbrn 257,140 1.749
15 Albuquerque-Santa Fe 257,080 1.749
16 Philadelphia 248,030 1.687
17 Denver 242,680 1.651
18 Washington, DC (Hagrstwn) 241,770 1.645
19 El Paso (Las Cruces) 239,750 1.631
20 Tampa-St. Pete (Sarasota) 234,260 1.594
21 Boston (Manchester) 182,290 1.24
22 Austin 179,300 1.22
23 Atlanta 173,520 1.18
24 Las Vegas 164,990 1.122
25 Tucson (Sierra Vista) 127,500 0.867
26 Seattle-Tacoma 124,480 0.847
27 Corpus Christi 116,420 0.792
28 West Palm Beach-Ft. Pierce 112,960 0.768
29 Hartford & New Haven 106,000 0.721
30 Bakersfield 96,440 0.656
31 Portland, OR 95,510 0.65
32 Salt Lake City 94,090 0.64
33 Raleigh-Durham (Fayetvlle) 82,230 0.559
34 Monterey-Salinas 78,840 0.536
35 Ft. Myers-Naples 72,140 0.491
36 Charlotte 71,420 0.486
37 Odessa-Midland 70,810 0.482
38 Laredo 68,430 0.465
39 Yuma-El Centro 67,870 0.462
40 Waco-Temple-Bryan 65,670 0.447
41 Milwaukee 62,470 0.425
42 Colorado Springs-Pueblo 61,630 0.419
43 Detroit 59,290 0.403
44 Minneapolis-St. Paul 59,050 0.402
45 SantaBarbra-SanMar-SanLuOb 57,850 0.394
46 Oklahoma City 57,080 0.388
47 Yakima-Pasco-Rchlnd-Knnwck 56,380 0.384
48 Palm Springs 55,540 0.378
49 Providence-New Bedford 54,330 0.37
50 Lubbock 54,260 0.369
51 Amarillo 53,030 0.361
52 Kansas City 52,230 0.355
53 Cleveland-Akron (Canton) 46,170 0.314
54 Wichita-Hutchinson Plus 44,640 0.304
55 Nashville 44,120 0.3
56 Baltimore 43,130 0.293
57 Indianapolis 42,750 0.291
58 Jacksonville 41,480 0.282
59 Reno 40,400 0.275
60 Greensboro-H.Point-W.Salem 40,300 0.274
61 New Orleans 39,580 0.269
62 Harrisburg-Lncstr-Leb-York 38,900 0.265
63 Grand Rapids-Kalmzoo-B.Crk 37,870 0.258
64 Springfield-Holyoke 36,080 0.245
65 Honolulu 35,550 0.242
66 Greenvll-Spart-Ashevll-And 34,780 0.237
67 Norfolk-Portsmth-Newpt Nws 34,050 0.232
68 Tyler-Longview(Lfkn&Ncgd) 30,790 0.209
69 Tulsa 28,360 0.193
70 Omaha 27,430 0.187
71 Boise 26,240 0.178
72 Ft. Smith-Fay-Sprngdl-Rgrs 25,880 0.176
73 St. Louis 25,830 0.176
74 Spokane 25,400 0.173
75 Wilkes Barre-Scranton-Hztn 23,880 0.162
76 Columbus, OH 23,070 0.157
77 Rochester, NY 22,360 0.152
78 Richmond-Petersburg 21,810 0.148
79 Abilene-Sweetwater 21,660 0.147
80 Chico-Redding 21,240 0.144
81 Memphis 21,090 0.143
82 Buffalo 20,500 0.139
83 Louisville 19,830 0.135
84 Toledo 19,820 0.135
85 Mobile-Pensacola (Ft Walt) 19,230 0.131
86 Greenville-N.Bern-Washngtn 19,140 0.13
87 Little Rock-Pine Bluff 18,970 0.129
88 Savannah 18,960 0.129
89 Albany-Schenectady-Troy 18,930 0.129
90 Birmingham (Ann and Tusc) 18,710 0.127
91 San Angelo 18,320 0.125
92 Cincinnati 18,150 0.123
93 South Bend-Elkhart 17,770 0.121
94 Shreveport 17,560 0.119
95 Wichita Falls & Lawton 17,540 0.119
96 Chattanooga 17,420 0.118
97 Des Moines-Ames 17,160 0.117
98 Davenport-R.Island-Moline 16,470 0.112
99 Huntsville-Decatur (Flor) 16,000 0.109
100 Pittsburgh 15,690 0.107
101 Lincoln & Hastings-Krny 15,470 0.105
102 Beaumont-Port Arthur 15,450 0.105
103 Madison 14,140 0.096
104 Columbia, SC 13,890 0.094
105 Flint-Saginaw-Bay City 13,690 0.093
106 Green Bay-Appleton 13,330 0.091
107 Tallahassee-Thomasville 13,180 0.09
108 Rockford 12,850 0.087
109 Knoxville 12,720 0.087
110 Victoria 12,560 0.085
111 Topeka 12,490 0.085
112 Medford-Klamath Falls 12,130 0.082
113 Eugene 12,060 0.082
114 Charleston, SC 10,930 0.074
115 Lexington 10,920 0.074
116 Springfield, MO 10,840 0.074
117 Baton Rouge 10,770 0.073
118 Lansing 10,730 0.073
119 Sioux City 10,710 0.073
120 Idaho Fals-Pocatllo(Jcksn) 10,670 0.073
121 Syracuse 10,400 0.071
122 Twin Falls 10,270 0.07
123 Ft. Wayne 10,240 0.07
124 Roanoke-Lynchburg 9,660 0.066
125 Columbus, GA (Opelika, AL) 9,610 0.065
126 Anchorage 9,320 0.063
127 Augusta-Aiken 9,270 0.063
128 Champaign&Sprngfld-Decatur 9,230 0.063
129 Myrtle Beach-Florence 9,190 0.062
130 Gainesville 8,980 0.061
131 Dayton 8,410 0.057
132 Cedar Rapids-Wtrlo-IWC&Dub 8,240 0.056
133 Grand Junction-Montrose 7,830 0.053
134 Sioux Falls(Mitchell) 7,490 0.051
135 Sherman-Ada 7,430 0.051
136 Cheyenne-Scottsbluff 7,240 0.049
137 Macon 7,180 0.049
138 Wilmington 6,990 0.048
139 Salisbury 6,780 0.046
140 Albany, GA 6,590 0.045
141 Paducah-Cape Girard-Harsbg 6,480 0.044
142 Lafayette, LA 6,420 0.044
143 Peoria-Bloomington 6,350 0.043
144 Biloxi-Gulfport 5,490 0.037
145 Fargo-Valley City 5,480 0.037
146 Jackson, MS 5,430 0.037
147 Youngstown 5,270 0.036
148 Panama City 5,260 0.036
149 Joplin-Pittsburg 5,220 0.035
150 Portland-Auburn 4,870 0.033
151 Evansville 4,850 0.033
152 Rochestr-Mason City-Austin 4,820 0.033
153 Eureka 4,760 0.032
154 Harrisonburg 4,700 0.032
155 Minot-Bsmrck-Dcknsn(Wlstn) 4,590 0.031
156 Montgomery-Selma 4,340 0.03
157 Burlington-Plattsburgh 4,230 0.029
158 Tri-Cities, TN-VA 4,180 0.028
159 Billings 3,970 0.027
160 Lafayette, IN 3,880 0.026
161 Traverse City-Cadillac 3,640 0.025
162 Casper-Riverton 3,630 0.025
163 Utica 3,610 0.025
164 Charleston-Huntington 3,520 0.024
165 La Crosse-Eau Claire 3,420 0.023
166 Monroe-El Dorado 3,370 0.023
167 Erie 3,350 0.023
168 Rapid City 3,330 0.023
169 Bend, OR 3,320 0.023
170 Johnstown-Altoona-St Colge 3,320 0.023
171 Columbia-Jefferson City 3,310 0.023
172 Columbus-Tupelo-W Pnt-Hstn 3,260 0.022
173 Binghamton 3,250 0.022
174 Dothan 3,210 0.022
175 Watertown 3,090 0.021
176 Alexandria, LA 2,930 0.02
177 Wausau-Rhinelander 2,790 0.019
178 Lake Charles 2,620 0.018
179 Missoula 2,530 0.017
180 Charlottesville 2,530 0.017
181 Fairbanks 2,310 0.016
182 Bowling Green 2,220 0.015
183 Hattiesburg-Laurel 2,150 0.015
184 Terre Haute 1,900 0.013
185 Jonesboro 1,870 0.013
186 Butte-Bozeman 1,820 0.012
187 St. Joseph 1,780 0.012
188 Jackson, TN 1,760 0.012
189 Duluth-Superior 1,730 0.012
190 Mankato 1,700 0.012
191 Ottumwa-Kirksville 1,550 0.011
192 Bangor 1,550 0.011
193 Lima 1,500 0.01
194 Great Falls 1,470 0.01
195 Elmira (Corning) 1,380 0.009
196 Quincy-Hannibal-Keokuk 1,210 0.008
197 Juneau 1,140 0.008
198 Wheeling-Steubenville 1,120 0.008
199 Bluefield-Beckley-Oak Hill 1,090 0.007
200 Clarksburg-Weston 1,020 0.007
201 Meridian 930 0.006
202 North Platte 840 0.006
203 Marquette 820 0.006
204 Greenwood-Greenville 750 0.005
205 Helena 640 0.004
206 Parkersburg 460 0.003
207 Alpena 270 0.002
208 Zanesville 180 0.001
209 Presque Isle 180 0.001
210 Glendive 90 0.001

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