Trade Associations

Trade associations rely on the experience and resourcefulness of Lyons PR for TV and radio media relations. Whether focusing on consumer education or political action messaging, Lyons PR knows how to place association news, issues and spokespersons on the air.

Clients such as the National Education Association, the American Gas Association and the Rubber Manufacturers Association trust Lyons PR to book their spokespersons on nationally syndicated shows and influential stations during a TV or radio media tour; to produce creative and powerful public service announcements right on message that receive heavy on-air rotation on top stations nationwide during key dayparts; and to distribute Audio News Releases that earn quality airtime on radio outlets across the country.

With our versatile capabilities, Lyons PR has been responsible for booking over one hundred interviews live from the 2008 Democratic National Convention, coordinating outreach for a consumer safety program resulting in national TV and radio placements, and facilitating live radio remotes for local events with top-rated stations.

Successful radio outreach techniques for our trade association clients include:

Associations produce and distribute TV and radio PSA campaigns to convey their consumer education messages to listeners around the country. Successful PSAs tackle diverse subjects such as health, education, environment and consumer safety while educating and improving the lives of viewers. Learn more

A Satellite Media Tour (SMT) gives your association’s message an enhanced position in the market by featuring it on air as “newsworthy”. Our trade association clients look to Lyons PR to target the appropriate stations and networks, get placement for their president or spokesperson on top broadcast networks, and to reach millions of viewers in just a few hours. Learn more

With a Lyons PR produced Radio Media Tour (RMT), your association president or spokesperson can reach millions of listeners in just a few hours. Radio media tours provide an opportunity to discuss an issue at length and convey association news during back-to-back radio interviews around the country. Learn more

Audio News Releases (ANRs) are produced 60-second news stories conveying timely association news. Distributed to radio outlets and networks nationwide, ANRs contain a soundbite from your association spokesperson and are produced to be placed immediately on the air. Learn more

A podcast is syndicated digital audio used to communicate association ideas and messages to core audiences. Association podcasts will generate awareness, create a direct one-on-one communication channel with members and bolster online multimedia. Learn more

With our on-site broadcasting, podcasting and audio-visual production capabilities, Lyons PR can help turn your next association annual meeting or convention into a broadcast nerve center. Learn more

Association turn to Lyons PR for our vast knowledge of the radio industry and our relationships with key station personnel, which is instrumental in coordinating media buying and facilitating on-site radio remote broadcasts for local events. Learn more

To learn more about our broadcast outreach services call us today at (301) 942-1306 or via email at

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