A Radio Media Tour (RMT) is a time-efficient and cost-effective method for your spokesperson to spread your organization’s message to targeted regions or throughout the country in just a few hours.

The leading Radio Media Tour company for earned media.
Radio Media Tour

Radio Media Tours consists of a series of back-to-back phone interviews, effectively reaching millions of listeners in just a few hours. Our experienced staff is involved in every step of the RMT, from creation to execution, and will be on the line with the spokesperson during the Radio Media Tour to ensure success.

Radio Media Tours can target specific geographic regions, select radio formats, or a large national audience. Our seasoned publicists know radio and are on a first-name basis with radio station news directors and producers across the country, and have the ability to get your interview on the air.

A Lyons PR Radio Media Tour (RMT) service includes:

  • Drafting a media advisory and suggested interview questions
  • Targeting appropriate stations and networks
  • Personal and persuasive pitching
  • Dedicated, operator-assisted teleconferencing
  • Moderating of all interviews
  • Private webpage for clips and metrics
  • 100% follow-up with participating outlets
  • Final broadcast usage report
Honest Tea's Seth Goldman live in studio as part of national radio media tour.

Radio Media Tour Tips & Resources

For assistance in planning an effective Radio Media Tour
contact the Lyons PR RMT team today.