Radio Media Tours | Targeted broadcast interviews

Producing impactful radio media tours for over two decades

Radio Media Tours consists of a series of back-to-back interviews that reach millions of listeners in just a few hours. A time-efficient and cost-effective tool, a RMT allows your spokesperson to reach millions of targeted listeners in just a few hours. Radio Media Tours can target specific geographic regions, demographics, or a large national audience. Our seasoned media team knows radio and are on a first-name basis with radio station news directors and producers across the country, and have the ability to get your interview on the air.

For over 20 years, Lyons has produced successful radio media tours for a diverse and wide range of clients including influential associations, top nonprofit organizations and leading brands. Our experienced team is involved in every step of the Radio media Tour from creation to execution.

What happens during a radio media tour?

During a Radio Media Tour, Lyons Broadcast PR coordinates interviews between your spokesperson and radio hosts, newscasters, and podcast producers in top media markets. Interviews are typically 5–10 minutes in length and can be live, live-to-tape, or pre-recorded for later air. Our team handles all logistics, including station outreach, scheduling, production, and real-time coordination on the day of the tour. We also provide a detailed broadcast report to analyze the reach and impact of the RMT.

Custom Radio Media Tour Campaigns

Every RMT we produce is customized to meet your campaign goals, target regions, key audiences and media priorities. We identify the best markets, pitch your story to top radio stations, and confirm bookings. Whether you’re announcing a new initiative, raising awareness, or promoting an event, a Radio Media Tour offers a cost-effective way to reach millions of listeners in a single day.

Why Choose Lyons Broadcast PR?

With more than 20 years of experience, Lyons Broadcast PR is a trusted partner for Radio Media Tours that drive results. We work with trade associations, nonprofits, government agencies, and brands to secure high-quality interviews with the most relevant and influential radio outlets and podcasts. Our campaigns are built on strategy, storytelling, and deep media relationships that ensure your message reaches the right audience at the right time.