A Radio Media Tour (RMT) is a time-efficient and cost-effective method for your spokesperson to spread your organization’s message to targeted regions or throughout the country in just a few hours.
For over Two Decades, Lyons has been the leader in radio media tours and experts at securing earned media Interviews for Our Clients.
Radio Media Tours consists of a series of back-to-back interviews, effectively reaching millions of listeners in just a few hours. Our experienced staff is involved in every step of the RMT, from creation to execution, and will be on with the spokesperson during the Radio Media Tour to ensure success.
Radio Media Tours can target specific geographic regions, demographics, or a large national audience. Our seasoned media team knows radio and are on a first-name basis with radio station news directors and producers across the country, and have the ability to get your interview on the air.
For over 20 years, Lyons has produced successful radio media tours for a diverse and wide range of clients including influential associations, top nonprofit organizations and leading brands.
A Lyons Broadcast PR Radio Media Tour (RMT) service includes:
- Drafting a media advisory and suggested interview questions
- Targeting appropriate stations and networks
- Personal and persuasive pitching
- Dedicated control room
- Moderating of all interviews
- 100% follow-up with participating outlets
- Final broadcast usage report
Radio Media Tour Tips & Resources
How are interviews used?
Interviews are either live or taped. In many instances, outlets will pull soundbites from taped interviews and run them in newscasts throughout the day.
To learn more or plan a Radio Media Tour contact your Lyons PR team today.
SCHEDULE A Radio MEDIA TOUR
For assistance in planning an effective Radio Media Tour
contact the Lyons PR RMT team today.