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2017 Nielsen DMA Rankings – Full List

Nielsen DMA Rankings – 2017 Television Season Below is a complete list of Designated Market Areas (DMAs) and their Nielsen rankings for the 2016-2017 television season. Markets are ranked by population. Advertising campaigns benefit from analysis of TV households by region. Targeting can be achieved for TV Markets using tools like these Top DMAs and…

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How are Radio Media Tour Interviews used?

How are Radio Media Tour Interviews used? After your radio media tour many of our clients ask us how the interviews will be used. RMT interviews can be used in multiple ways, depending on how they are recorded. Typically, interviews are either conducted live, live-to-tape or taped. Here are the differences between the three: LIVE:…

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How to Prepare for your Radio Media Tour

Home  >  Broadcast PR Services >  Radio Media Tours How to Prepare for your Radio Media Tour Here are some tips from expert radio media relations firm Lyons PR on how to prepare for a successful radio media tour (RMT): Before your interview  Familiarize yourself with your line-up: Take a look at the line-up of scheduled radio interviews…

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How to Pitch Radio Interviews for Your Radio Media Tour

Home  >  Broadcast PR Services >  Radio Media Tours Pitching Radio Interviews for Your Radio Media Tour Here are some basic tips on how to pitch radio interviews: Building a pitch list: When booking radio interviews for your radio media tour (RMT), it’s essential to have a good list that identifies your client’s target audience and has up-to-date…

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NIELSEN: Valuable Resource for Planning a Satellite Media Tour

Home  >  Broadcast PR Services >  Satellite Media Tours NIELSEN: Valuable Resource for Planning a Satellite Media Tour Referring to Nielsen’s ratings as you plan a Satellite Media Tour (SMT) will help assure your message reaches key audiences in a smart and cost-effective manner. When planning a SMT, it is important to familiarize yourself with the TV…

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Using B-Roll during Satellite Media Tours

Home  >  Broadcast PR Services >  Satellite Media Tours Using B-Roll during Satellite Media Tours When planning a Satellite Media Tour with Lyons PR, one of the first questions you’ll be asked is whether or not you have b-roll or video footage related to the topic. Compelling supporting video is an important part of a…

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NIELSEN: Valuable Resource for Planning a Satellite Media Tour

Referring to Nielsen’s ratings as you plan a Satellite Media Tour (SMT) will help assure your message reaches key audiences in a smart and cost-effective manner. When planning a SMT, it is important to familiarize yourself with the TV markets you are looking to reach. Nielsen, a world leader in consumer measurement, is a useful source for…

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