Satellite Media Tours | Expert broadcast campaigns

producing impactful in-studio, virtual and on-location Satellite Media Tours for over two decades

What is a Satellite Media Tour? A Satellite Media Tour (SMT) connects brands, organizations, and subject matter experts with broadcast outlets around the country. Setting the standard for Satellite Media Tour companies, Lyons Broadcast PR offer three different types of customized Satellite Media Tours: in-studio, on-location or virtual (via Zoom). Producing Satellite Media Tours around the country and around the globe, our expert team uses its decades of experience to secure top-tier and targeted interviews to efficiently reach audiences nationwide. We handle all aspects of each SMT campaign, from creation of campaign material and strategic pitching to full production services and broadcast media tracking.

Whether you’re curious about how Satellite Media Tours work, weighing virtual vs. in-studio options, or planning your budget, our experienced team creates tailored campaigns that deliver results.

Satellite Media Tour Success Stories:
How Our Clients Made News Across the Country

What a Satellite Media Tour Includes:
From Story Development to Broadcast Results

• Strategic Story Development
• Customized and tailored media tours
• Creation of Pitch Material
• Targeted Pitching
• Studio, On-location or Virtual SMT Production
• Technical Guidance and Strategy
• Set Design and Layout
• Full Production
• B-roll Filming and Editing
• Air Checks
• Broadcast Usage Reports

Inside the Satellite Media Tour Process:
What to Expect Before, During & After Your SMT

At Lyons Broadcast PR, we specialize in creating and executing highly effective Satellite Media Tours (SMTs) that help our clients secure valuable media coverage. A Satellite Media Tour allows spokespeople to engage with a broad audience by appearing in multiple broadcast outlets across the country from a single location. As a result, this innovative media strategy is ideal for brands and organizations looking to amplify their message and increase brand visibility in a time-efficient and cost-effective manner.

At the outset, our team at Lyons Broadcast PR guides you through every step of the Satellite Media Tour process, ensuring a seamless and successful experience. The first step is planning and strategy. To start, we work closely with you to understand your key messages, target audience, and desired outcomes. By doing so, we ensure that your SMT is customized to align with your specific goals—whether it’s promoting a product launch, raising awareness for a cause, or reaching a nationwide audience.

Then, we handle all the logistical coordination. Lyons Broadcast PR has extensive experience managing the technical setup required for a Satellite Media Tour. In addition, we provide full-service video production services for a wide range of clients. We arrange all necessary connections, coordinate with stations, and ensure your spokesperson is ready for a live broadcast or pre-recorded interviews. Throughout the process, our team ensures that every aspect of the production is smooth and stress-free.

Furthermore, our media team’s deep network enables us to secure prime broadcast opportunities for your brand. With our media relations expertise, we ensure that your message reaches the right audience—whether through local or national coverage.

Finally, after the Satellite Media Tour is complete, we provide post-tour reporting and analysis. Lyons Broadcast PR delivers comprehensive reports detailing the media placements achieved, audience reach, and overall effectiveness of the tour.

What to Expect When working with Lyons Broadcast PR

Lyons Broadcast PR is a trusted leader among Satellite Media Tour companies. With years of proven experience, we deliver customized media tours that connect clients with top-tier broadcast media across the country. From start to finish, our full-service approach—including strategic planning, expert booking, and professional production—ensures success at every stage. As a result, we have become the go-to Satellite Media Tour company for associations, nonprofits, government agencies, and brands. Whether you’re launching a campaign, raising awareness, or reaching new audiences, Lyons Broadcast PR is the reliable partner that delivers real results. In short, we set the standard for excellence in Satellite Media Tours.

How to Plan a Successful Satellite Media Tour:
Tips, Tools & Resources

• What makes a Satellite Media Tour Successful?
• What does a Satellite Media Tour cost?
• In-Studio vs Virtual Satellite Media Tours
• Avoid these three things during your next SMT
• Using B-Roll during Satellite Media Tours