Satellite Media Tours tackle just about every possible subject you can think of. But what makes a satellite media tour successful?

When planning satellite media tour as part of your next broadcast outreach campaign, there are three main criteria that are key in determining the success that your SMT will have. If the answer is yes to two or more of these criteria, then your satellite media tour will be primed for the airwaves.

1. Is the topic newsworthy?
An SMT should be timely, interesting or entertaining. Your Satellite Media Tour needs to be able to clearly answer those all important questions of “Why” and “Why now” in just a sentence or two.

2. Talent
The spokesperson or “talent” is crucial. Spokespeople can range from organization leadership and subject matter experts to “A” list celebrities and world famous athletes. It’s no doubt that a Satellite Media Tour talent with instant name recognition can quickly fill up your satellite media tour schedule. But for lesser known talent, credibility, expertise and being comfortable on camera is key.

3. Location, Location, Location
Whenever the story warrants, and if one of the first two criteria fall short, consider leaving the studio and conducting the satellite media tour from a remote location. An interesting location that offers compelling visuals to viewers is a great avenue to strengthen your Satellite Media Tour and secure interviews.

More SMT Tips & Resources

What is a Satellite Media Tour?
Avoid these three things during your next SMT
Using B-Roll during Satellite Media Tours
Do you have Satellite Media Tour examples?
What does a Satellite Media Tour cost?

Schedule a Satellite Media Tour

For assistance in planning an effective Satellite Media Tour contact the Lyons Broadcast PR SMT team today.

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