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Maximizing Broadcast Reach: How Local Market Targeting Elevates National Campaigns
When it comes to broadcast public relations (PR), national coverage often steals the spotlight. But savvy communications teams know that local market targeting is where audience engagement really scales. At Lyons Broadcast PR, we specialize in combining national campaign strategy with tailored, local execution to amplify reach and resonance. From Satellite Media Tours (SMTs) to…
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Behind the Broadcast: How Lyons Broadcast PR Builds Custom Campaigns From the Ground Up
Every effective broadcast campaign begins with more than a message—it starts with a strategy. At Lyons Broadcast PR, we specialize in crafting fully integrated broadcast PR campaigns from the ground up, aligning media tactics with your mission, audience, and timing. In a crowded media environment, where attention spans are short and credibility is paramount, our…
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Virtual vs. In-Studio SMTs: What Today’s Data Says About Audience Reach
As communications teams weigh the benefits of virtual versus in-studio Satellite Media Tours (SMTs), one question often surfaces: Which format delivers the most audience reach? While virtual SMTs offer convenience and cost-efficiency, in-studio appearances still hold unique advantages in reach, credibility, and production quality. At Lyons Broadcast PR, we specialize in both formats and guide…
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Aligning Your Comms Team with Lyons for Broadcast Campaign Success
Executing a successful broadcast PR campaign requires more than a great message—it takes a well-aligned communications (comms) team working in sync with Lyons Broadcast PR from the start. Unlike digital media, where content can be revised after publishing, broadcast PR demands upfront precision. Once a spokesperson goes live or a Satellite Media Tour (SMT) rolls…
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2025 Broadcast Media Trends: What Brands Need to Know Now
Broadcast public relations continues to evolve in an increasingly fragmented media landscape. While social media and digital platforms have transformed how people consume information, traditional broadcast channels like TV and radio remain trusted sources of news—and powerful tools for message amplification. As we head deeper into 2025, communications teams must understand the shifts happening within…
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The Role of B-Roll in Strengthening Your Broadcast Storytelling
In the world of broadcast public relations, visuals aren’t just complementary—they’re critical. That’s why b-roll footage plays such a vital role in helping comms teams elevate stories, drive message retention, and engage viewers across both local and national media. B-roll isn’t filler. When used strategically, it reinforces the core narrative, adds context, and shapes how…
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How to Plan a Broadcast Media Tour Around a Major Policy Rollout
When federal agencies, nonprofits, or associations need to communicate major policy changes or legislative milestones to the public, broadcast media remains a trusted and effective channel. A well-timed broadcast media tour can help inform target audiences, clarify complex regulations, and inspire action across regions. Whether you’re announcing new safety standards, healthcare updates, or public funding…
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Video Storytelling for Associations: Tips to Reach and Engage Members Nationwide
Associations face growing pressure to break through communication clutter and keep their members connected. Emails, reports, and newsletters often fall flat—or get lost entirely—in an inbox of competing priorities. That’s why video storytelling has become a top-performing strategy. It allows associations to deliver their mission in a way that is personal, emotional, and visually compelling.…
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PSAs That Perform: How to Create Public Service Announcements That Inspire Action
Public Service Announcements (PSAs) are a vital tool for raising awareness, influencing behavior, and delivering messages that matter. Yet many campaigns fall flat—missing the emotional core, the media strategy, or the technical polish required to break through. At Lyons Broadcast PR, we’ve helped federal agencies, nonprofits, and associations craft PSAs that move audiences to action.…
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How Broadcast-First PR Strategies Drive Results in a Digital-Heavy Landscape
In an era where digital channels dominate public relations (PR) strategies, broadcast media often gets overlooked. However, as brands fight for visibility amid crowded online spaces, broadcast-first strategies are delivering results that digital-only campaigns struggle to match. With Lyons’s expertise in Satellite Media Tours (SMTs), Radio Media Tours and Public Service Announcements (PSAs), and live…
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DC Video Production For Associations And Organizations
Lyons Broadcast PR offers expert video production for associations, non-profits, federal agencies, and brands.
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Video Production for Associations & NonProfits
At Lyons Broadcast PR, we specialize in high-quality video production services designed specifically for non-profits and associations. With over two decades of experience, we understand the unique challenges these organizations face in sharing their stories and driving engagement. Whether you’re raising awareness, advocating for a cause, or highlighting your organization’s impact, our full-service video production…
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