Expand Your Reach with a Targeted Podcast Media Tour
Lyons Broadcast PR offers both full-service podcast production and targeted Podcast Media Tours, helping clients create and distribute compelling content and secure meaningful placements across top podcast platforms.
A Podcast Media Tour is a strategic media relations campaign that places your spokesperson, thought leader, or brand ambassador on relevant podcasts to reach highly engaged, niche audiences. Unlike traditional Radio Media Tours (RMTs) or Satellite Media Tours (SMTs), which often take place in a single day, Podcast Media Tours are typically conducted over the course of 1 to 4 weeks, allowing for thoughtful outreach, flexible scheduling, and in-depth interviews that resonate with listeners.
Podcasts are one of the fastest-growing media platforms, with millions of loyal listeners tuning in regularly. With thousands of topic-specific podcasts available, a Podcast Media Tour enables you to reach the right people—whether it’s healthcare professionals, parents, entrepreneurs, policymakers, or consumers interested in your cause or campaign. Podcasts offer longer-form, unscripted conversations that give your spokesperson the opportunity to deliver deeper messaging, personal stories, and actionable takeaways.
Our Approach to Podcast Media Tours
At Lyons Broadcast PR, we apply the same strategic expertise used in our RMTs and SMTs to podcast placements. Our team identifies and pitches to the podcasts that best align with your goals and target audience. We handle all outreach, booking, interview coordination, and follow-up reporting. Each campaign is custom-built, ensuring your message is shared through the most relevant and credible podcast platforms available.
Our Podcast Media Tours are a powerful tool for trade associations, nonprofits, public education campaigns, and corporate leaders looking to raise awareness, influence public opinion, or drive action. We secure interviews with podcast hosts who are respected voices in their fields—amplifying your message through authentic, trusted conversations.
Results That Matter
Each podcast interview is a lasting piece of content that lives online—boosting your visibility over time. We provide a comprehensive recap of confirmed placements and live links, so you can track audience exposure and share interviews across your own marketing channels. With Lyons Broadcast PR, you can expect professional planning, clear communication, and results that support your broader media strategy.
Professional Production Support for Every Podcast
Whether your spokesperson is recording from home, in the office, or at a professional studio, Lyons Broadcast PR ensures every podcast interview sounds and looks its best. We provide full production support, including access to broadcast-quality studios, Zoom or Riverside setup assistance, microphone recommendations, and technical checks to guarantee clean audio and video. Our team works closely with your talent to create a professional, polished setup—so hosts and audiences stay focused on your message, not your equipment.
A Lyons podcast Media Tour includes:
- Custom campaign strategy tailored to your message, audience, and media goals
- Targeted podcast research to identify shows aligned with your topic and audience
- Professional pitch writing and personalized outreach to podcast hosts and producers
- Interview booking and scheduling over a 1–4 week campaign period
- Pre-interview coordination to prep spokespersons and confirm technical details
- Full production support, including:
- Technical check-ins before each interview
- Media coaching available to help spokespersons sound polished and on-message
- Recap reporting with live links, confirmed placements, and audience reach metrics
- Cross-promotion strategy suggestions to amplify interviews across social and owned media
- Dedicated project manager for seamless communication throughout the tour
SCHEDULE A Radio MEDIA TOUR
For assistance in planning an effective Podcast Media Tour
contact the Lyons team today.