Author: admin
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What Is A Satellite Media Tour?
Learn More About Our Satellite Media Tours Here FREQUENT ASKED QUESTIONS REGARDING SATELLITE MEDIA TOURS Whether you’ve worked with Lyons Broadcast PR or other satellite media tour companies in the past, or, are simply looking to gain a basic understanding of broadcast media relations, the experts at Lyons are here to answer your most pressing…
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Top 10 Veterans Populations in US
Home > Broadcast PR Services > Television & Video Top 10 States with Largest Veteran Populations Source: Ballotpedia: What States have the Most Veterans
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The High Cost of Child Care Satellite Media Tour
Executive Director of Child Care Aware of America Lynette Fraga appears in a Satellite Media Tour to talk about the high cost of childcare for today’s working parents. Her organization is an advocacy group based in the DC area helping to ensure access to quality childcare for all families. Lyons PR provides broadcast media relations services…
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How to Prepare for your Radio Media Tour
Home > Broadcast PR Services > Radio Media Tours How to Prepare for your Radio Media Tour Here are some tips from expert radio media relations firm Lyons PR on how to prepare for a successful radio media tour (RMT): Before your interview Familiarize yourself with your line-up: Take a look at the line-up of scheduled radio interviews…
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Choosing a Satellite Media Tour Company
A satellite media tour is a series of back-to-back TV, radio and online interviews conducted with affiliates, stations, and networks across the country during the course of several hours. Conducted from either a studio or field location, a satellite media tour, or SMT, is one of the most effective tools an organization or brand can…
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National Education Association President on CBS Radio – Radio Media Tour
Lyons PR booked Ms. Lily Eskelsen Garcia on CBS Radio, whose stories are distributed around the country, to discuss her election as the head of the largest professional union in the country just in time for Back to School time. At least three different versions of the clips were distributed and aired on affiliates such…
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What does a Satellite Media Tour Cost?
Satellite Media Tours (SMTs) are a cost-effective way to get your message out to TV, radio and online audiences around the country. But the first question our clients often ask is, “What does a Satellite Media Tour cost?” Costs can vary greatly for a Satellite Media Tour, with the biggest factors being length, location and…
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What makes a Satellite Media Tour Successful?
Satellite Media Tours tackle just about every possible subject you can think of. But what makes a satellite media tour successful? When planning satellite media tour as part of your next broadcast outreach campaign, there are three main criteria that are key in determining the success that your SMT will have. If the answer is…
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How to effectively use B-Roll during Satellite Media Tours
Satellite Media Tours When planning a Satellite Media Tour with Lyons PR, one of the first questions you’ll be asked is whether or not you have b-roll or video footage related to the topic. Compelling supporting video is an important part of a satellite media tour, and is used several different ways. Ways to use…
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Radio PSA Tips from Lyons PR
Dan Lyons, President of Lyons PR, provides four great strategies for effective radio PSA campaigns. When produced the right way, a radio PSA can be a tremendous asset to your cause. The best radio PSAs are non-commercial, “evergreen” (i.e. have a shelf life of at least 6 mos), have a good hook to quickly engage…