Author: admin
-
Lyons PR receives Award of Excellence for Satellite Media Tour
Lyons Broadcast PR was awarded The Award of Excellence from the Public Relations Society of America-National Capital Chapter during the industry organization’s 49th annual Thoth Awards. Held at the National Press Club in Washington, DC, Lyons PR was awarded for its media relations work on behalf of the U.S. Department of Veterans and its 2016…
-
Frequently asked questions regarding satellite media tours
Whether you’ve partnered with Lyons Broadcast PR before or are new to the concept of satellite media tours, our team of experts are here to provide clarity and support. Lyons Broadcast PR specializes in satellite media tours and it is our goal is to help you understand the process and benefits of using SMTs to…
-
The High Cost of Child Care Satellite Media Tour
Executive Director of Child Care Aware of America Lynette Fraga appears in a Satellite Media Tour to talk about the high cost of childcare for today’s working parents. Her organization is an advocacy group based in the DC area helping to ensure access to quality childcare for all families. Lyons PR provides broadcast media relations services…
-
How to Prepare for your Radio Media Tour
Home > Broadcast PR Services > Radio Media Tours How to Prepare for your Radio Media Tour Here are some tips from expert radio media relations firm Lyons PR on how to prepare for a successful radio media tour (RMT): Before your interview Familiarize yourself with your line-up: Take a look at the line-up of scheduled radio interviews…
-
Choosing a Satellite Media Tour Company
A satellite media tour is a series of back-to-back TV, radio and online interviews conducted with affiliates, stations, and networks across the country during the course of several hours. Conducted from either a studio or field location, a satellite media tour, or SMT, is one of the most effective tools an organization or brand can…
-
What does a Satellite Media Tour Cost?
Satellite Media Tours (SMTs) are a cost-effective way to get your message out to TV, radio and online audiences around the country. But the first question our clients often ask is, “What does a Satellite Media Tour cost?” Costs can vary greatly for a Satellite Media Tour, with the biggest factors being length, location…
-
What makes a Satellite Media Tour Successful?
Satellite Media Tours tackle just about every possible subject you can think of. But what makes a satellite media tour successful? When planning satellite media tour as part of your next broadcast outreach campaign, there are three main criteria that are key in determining the success that your SMT will have. If the answer is…
-
How to effectively use B-Roll during Satellite Media Tours
When planning a Satellite Media Tour with Lyons, one of the first questions you’ll be asked is whether or not you have b-roll or video footage related to the topic, or if we have the opportunity to help shoot. Compelling supporting video is an important part of a satellite media tour, and is used several…
-
Radio PSA Tips from Lyons PR
Dan Lyons, President of Lyons PR, provides four great strategies for effective radio PSA campaigns. When produced the right way, a radio PSA can be a tremendous asset to your cause. The best radio PSAs are non-commercial, “evergreen” (i.e. have a shelf life of at least 6 mos), have a good hook to quickly engage…
-
Highlights from National Tire Safety Week – Satellite Media Tour
National Tire Safety Week 2015 was celebrated May 24-30 of this year. Watch these highlights from a Satellite Media Tour executed by the team at Lyons PR and be safe during the busy summer travel season.