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  • Frequently asked questions regarding satellite media tours

    Frequently asked questions regarding satellite media tours

    Whether you’ve partnered with Lyons Broadcast PR before or are new to the concept of satellite media tours, our team of experts are here to provide clarity and support. Lyons Broadcast PR specializes in satellite media tours and it is our goal is to help you understand the process and benefits of using SMTs to…

  • Top 10 Veterans Populations in US

    Top 10 Veterans Populations in US

    Home  >  Broadcast PR Services  >  Television & Video Top 10 States with Largest Veteran Populations Source: Ballotpedia: What States have the Most Veterans

  • The High Cost of Child Care Satellite Media Tour

    The High Cost of Child Care Satellite Media Tour

    Executive Director of Child Care Aware of America Lynette Fraga appears in a Satellite Media Tour to talk about the high cost of childcare for today’s working parents. Her organization is an advocacy group based in the DC area helping to ensure access to quality childcare for all families. Lyons PR provides broadcast media relations services…

  • How to Prepare for your Radio Media Tour

    Home  >  Broadcast PR Services >  Radio Media Tours How to Prepare for your Radio Media Tour Here are some tips from expert radio media relations firm Lyons PR on how to prepare for a successful radio media tour (RMT): Before your interview  Familiarize yourself with your line-up: Take a look at the line-up of scheduled radio interviews…

  • Choosing a Satellite Media Tour Company

    A satellite media tour is a series of back-to-back TV, radio and online interviews conducted with affiliates, stations, and networks across the country during the course of several hours. Conducted from either a studio or field location, a satellite media tour, or SMT, is one of the most effective tools an organization or brand can…

  • National Education Association President on CBS Radio – Radio Media Tour

    National Education Association President on CBS Radio – Radio Media Tour

    Lyons PR booked Ms. Lily Eskelsen Garcia on CBS Radio, whose stories are distributed around the country, to discuss her election as the head of the largest professional union in the country just in time for Back to School time. At least three different versions of the clips were distributed and aired on affiliates such…

  • What does a Satellite Media Tour Cost?

    Satellite Media Tours (SMTs) are a cost-effective way to get your message out to TV, radio and online audiences around the country. But the first question our clients often ask is, “What does a Satellite Media Tour cost?” Costs can vary greatly for a Satellite Media Tour, with the biggest factors being length, location and…

  • What makes a Satellite Media Tour Successful?

    What makes a Satellite Media Tour Successful?

    Satellite Media Tours tackle just about every possible subject you can think of. But what makes a satellite media tour successful? When planning satellite media tour as part of your next broadcast outreach campaign, there are three main criteria that are key in determining the success that your SMT will have. If the answer is…

  • How to effectively use B-Roll during Satellite Media Tours

    Satellite Media Tours When planning a Satellite Media Tour with Lyons PR, one of the first questions you’ll be asked is whether or not you have b-roll or video footage related to the topic. Compelling supporting video is an important part of a satellite media tour, and is used several different ways. Ways to use…

  • Radio PSA Tips from Lyons PR

    Radio PSA Tips from Lyons PR

    Dan Lyons, President of Lyons PR, provides four great strategies for effective radio PSA campaigns. When produced the right way, a radio PSA can be a tremendous asset to your cause. The best radio PSAs are non-commercial, “evergreen” (i.e. have a shelf life of at least 6 mos), have a good hook to quickly engage…